Stellantis is giving strategic priority to North America for its FaSTLAne 2030 plan
Promotion of four brands within the group: Jeep, RAM, Peugeot, Fiat ! Starting a the new STLA One platformwhich will cover segments B (small cars), C (compacts) and D (upper middle class). Strengthened partnership with the Chinese Jump engine as well as DongfengIndian Dad in Asia Pacific! And… a strategic priority for North America. These are the main pillars FaSTLAne 2030 Strategic Planwhich the general director Stellantis, Antonio Filosa revealed on Thursday, May 21, 2026 during a key investor day in Auburn Hills (Michigan)!
By 2030, the Franco-Italian-American group has committed more than 60 new vehicles on the market and 50 major restylingson all brands and engines, incl 29 100% electric vehicles, 15 plug-in or electric hybrids with extended range, 24 hybrids AND 39 thermal or light hybrid vehicles. Stellantis now relies on four global brands with the greatest potential in terms of volume and profitability: Jeep, Ram, Peugeot and Fiat.
These brands, with their multi-regional presence, will be the first natural triggers for all new programs and technologies with a global focus. These brands will be given 70% of the plan’s brand and product investmentas well as Stellantis ProOnebusiness unit dedicated light commercial vehicles from Stellantis.
The company’s five regional brands (Chrysler, Dodge, Citroën, Opel and Alfa Romeo) will benefit from the same programs and technologies, but will reportedly have a different identity and design. Big news: DS cars AND Lancia will be administered or Citroën AND Fiat. Back to the past!
STLA is one platform
By 2030, 50% of global annual volume will be produced on three platforms, including the all-new “STLA One”. This platform available for electric and hybrid vehicles should be equipped 30 vehicles between 2027 and 2035 for 2 million units per year.
Inaugurated next year Peugeot on the new e-208 city carthis platform must allow 20% reduction in development costs. By 2030, almost half of the world’s annual volumes will generally be equipped with transregional engines, offering great energy flexibility.
Dad in the foreground
Stellantis is also accelerating new partnerships and strengthening existing collaborations by co-developing and co-financing products. To enter new markets, but also to optimize the use of its industrial capacities, especially in Europe!
Chinese people Leapmotor International51% owned by Stellantis, is at the heart of these partnerships. The Spanish Stellantis factories in Madrid and Zaragoza will welcome Chinese vehicles. The deal was announced on Wednesday with another Chinese, Dongfengalso provides production of its vehicles at the Rennes site.
>> READ ALSO: Automotive – Antonio Filosa announces that “partnership will be placed at the heart” of Stellantis’ new strategy
A new partnership is announced with India Dad ! Stellantis wants to strengthen its competitiveness in Asia Pacific, Middle East and Africa, as well as in… South America, relying on synergies in the areas of manufacturing, supply chain, products and technology! Nothing less. Regular 4×4 will be launched initially. The agreement was announced already on Wednesday with JLRthe British subsidiary of Tata, in the United States…
North America priority
This plan favors North America, which will receive 60% of the investment more than 60 billion euros of planned investments, while the rest of the world only takes 40%! “This is our biggest opportunity in terms of growth and profits”Antonio Filosa underlined this Thursday. North America today accounts for 40% of volumes, and the CEO aims to increase sales by 35% by 2030 to 1.9 million units, covering 90% of the market with its products, up from 60% today. Stellantis aims for 8-10% margin across the Atlantic!
Europe is clearly no longer a priority ! The group also has reduce capacity by 800,000 units on the old continent under five years to 3.85 million units ! Through the transformation of certain locations (such as Poissy in France) and the development of partnerships. The production capacity utilization rate would thus increase from 60% in 2025 to 80% in 2030. 15% increase in turnover in Europe alone and margins barely 3 to 5%!
Half mast title
In South America, a historical pillar of Fiat, Stellantis is targeting turnover growth of 10% and margins of 8 to 10%. In the Middle East and Africa, the company is targeting 40% revenue growth and 10-10% margin.
The exchange welcomed this strategic plan with reservationsshares down 4% this thursday! Analysts are disappointed by targets considered too modest. The group wants above all reduce its annual costs by 6 billion euros by 2028 compared to 2025. Stellantis’ capitalization barely reaches 18 billion euros, compared to 78 billion exactly two years ago under the previous CEO Carlos Tavares which then appealed to investors in the stock market… before it crashed in December 2024!
