Stellantis wants to reignite its momentum in North America with a massive product offensive
“This region represents our greatest opportunity for growth and profitability,” he declared Antonio Filosa. The set goal is clear: to increase the turnover of Stellantis in North America by 25% by 2030.
Market coverage increased to 90%
The manager believes that the group’s brands remain underrepresented in several growing segments today. “We have strong brands, but they are currently only present in a limited part of the market”he explained. Stellantis thus plans to increase market coverage from “60% currently to over 90%”.
To achieve this goal, the manufacturer is planning a large-scale product offensive. By 2030, Stellantis will start “11 new models” and perform restyling “12 existing models” in the North American market.
The group also promises a committed multi-energy strategy. “We will launch an ambitious product offensive based on the freedom to choose the engines that customers want and deserve,” Antonio Filosa insisted. This will include in particular “The Return of the Legendary Hemi V8 Engine”the expansion of the range of hybrids and the arrival of electric cars with an extended range.
Future launches include: “the first large SUV with a range extender in the sector” as well as “the first pickup truck of its kind in the industry”. The leader also cited “upcoming arrival of new 100% electric Jeep Recon”.
It targets five new segments
Stellantis also intends to fill several “white areas” in its product portfolio. “We will enter five new segments where we are not currently present”stated by Antonio Filosa. In particular, the group plans to launch“A new mid-size pickup truck, a compact pickup truck, and a small utility vehicle.”
The manufacturer also wants to strengthen its presence in the segments already covered “new compact SUV” and an increased offensive on large SUVs.
Another strategic matter: the return of more affordable vehicles to the market. Stellantis plans to do so “seven new offers available, some of which less than $30,000 »thanks to its new platforms.
Profitability and cost reduction
This growth strategy must be accompanied by a structural improvement in profitability. “Growth cannot come at the expense of profitability”recalled CEO Stellantis. The group plans to do so “more than €3 billion in annual savings in North America by 2028”. The goal is to strengthen the manufacturer’s price competitiveness while maintaining margins.
Stellantis is also focusing on industrial usage rates “80% by 2030”, mainly by increasing volumes and increasing production in the United States to limit the impact of tariffs.
The first encouraging signs
Antonio Filosa also highlighted the first results achieved in the first quarter. “Deliveries up 17%, turnover up 11% and AOI improved by €800 million,” described in detail. According to him, this improvement is reflected “true transformation of society”supported “more favorable product mix and strong commercial execution.”
Although the manager admits it’s still just a matter of fact “first step”Stellantis is now clearly showing its ambitions to recapture the North American market.
